If you didn’t see our previous post, the theme for TEDxHastingsSt 2019 is Questioning Assumptions. When it came time to design this year’s logo, we wanted to keep the same designer, Sandra McNair at The Print House in Havelock North. They did all of our printing and most of the design for last year.
Geometry & MetaphoR
We really liked the simplicity of the logo last year. We also liked the geometric metaphors that Sandra used to represent the fluid and interconnected nature of our theme, Culture. This year, we wanted something equally meaningful but still impactful for the theme of Questioning Assumptions.
As human beings, we naturally make assumptions. We put limits around ourselves, our friends, our co-workers, our beliefs, etc. These limits often create a box around these things that prevent any growth or change. When we question our assumptions, that box begins to grow. Therefore, our understanding of ourselves and the world around us can begin to grow as well.
So, our square logo is a visual representation of that mental expansion. Also, don’t forget to save the date, 10 August 2019. More information is coming soon.
Also, if you or someone you know wants to speak at the event, the final date to express interest has been pushed back by request to 30 Match. Click here: https://goo.gl/forms/snDC1KfUiUPejaVt2.