If you didn’t see our previous post, the theme for TEDxHastingsSt 2019 is Questioning Assumptions. When it came time to design this year’s logo, we wanted to keep the same designer, Sandra McNair at The Print House in Havelock North. They did all of our printing and most of the design for last year as well. We were so happy with last year’s results, that we could not imagine asking anyone else to design our work this year.
Geometry & Metaphor
We really liked the simplicity of the logo last year. We also liked the geometric metaphors that Sandra used to represent the fluid and interconnected nature of our theme, Culture. If you never saw the logo from last year, you can view it here, http://tedxhastingsst.com/tedxhastingsst-2018/.
This year, we wanted something equally meaningful but still impactful for the theme of Questioning Assumptions. So, we thought about the nature of assumptions. They often act as limits to our thinking. However, we also wanted to think about what happens when we question and correct them.
As human beings, we naturally make assumptions. We put limits around ourselves, our friends, our co-workers, our beliefs, etc. Although these limits are what define our cultures, they often create a box around our thinking that prevent any growth or change. When we question our assumptions, that box begins to grow. Therefore, our understanding of ourselves and the world around us can begin to grow as well. So, our square logo is a visual representation of that mental expansion.
Also, if you or someone you know wants to speak at the event, the final date to express interest has been pushed back by request to 30 Match. Click here: https://goo.gl/forms/snDC1KfUiUPejaVt2.